Biodiversity used to be an obscure technical term. Now it is a household word coupled to a familiar message. I will wager that most people in the United States have heard about how we must catalogue species and conserve organisms and ecosystems. The acceptance of biodiversity into everyday language signals that many Americans realize that not all is right in our relationship with our planet. Environmentalists should view this development as an opportunity. We are, after all, facing an environmental crisis of unprecedented magnitude, and it is the electorate that ultimately decides whether U.S. public policy responds intelligently or not.
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