The challenge of marketing GM wheat

摘要

What if your market area only consisted of a willing seller, facing a willing buyer? You could price out your product, present the offer and make the sale. Marketing at its simplest form. That's not what's happening with the potential sales of GM wheat in Canada. According to Patty Rosher, program manager of market development with the Canadian Wheat Board, two-thirds of their customers don't want to have anything to do with GM wheat. This was her message at the "Finding Opportunity in Change" farmconference in Saskatoon, Sask. held in February. These customers of Canadian wheat demonstrate this position by requesting the letter from the Canadian Grain Commission that states: "The Canadian Grain Commission confirms that there are no transgenic varieties of wheat registered for commercial production in Canada at this time." The wheat board has 100 major customers, in 70 countries, for Red Spring Wheat, and the top 10 of these are in the no-GM wheat category.