Marketing Value-Added Crops -- Not Just for Analysts Anymore! Understanding marketing fundamentals enhances opportunities for today's producers

摘要

Remember in school when agricultural marketing classes were all about futures and options, charting and standard deviations? While marketing in that sense is critical to production agriculture, a new set of marketing principles is becoming ever more important to producers. Today's producers, are for one, producing a variety of crops sold to a variety of outlets. White corn, waxy corn, high oil corn, popcorn, tofu soybeans, and guaranteed non-GMO soybeans and corn are just a few that are now familiarto many producers. And, that list continues to grow with the introduction of pharmaceutical crops in many areas.