As sources of news continue to proliferate, international news channels are fighting harder than ever to retain their audience. It's difficult to get away from the news these days. With TV, radio, online and mobile pumping out bulletins and updates round-the-clock, you have to try exceptionally hard to avoid knowing what's going on in the world. For TV channels, this presents a couple of obvious challenges. First, as a news provider, how do you make sure it is your brand that people turn to when they want to know what is happening? And second, how do you distinguish your position in the market from other news organisations?
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