Entertaining new ideas: Entertainment has become a staple offering of pay-TV platform operators. Will recent moves into general entertainment by channel operators such as MTV also mark a turning point for the genre?

摘要

What role does cable and satellite television play in the life of the European viewer? In most parts of the continent, audiences have access to a pub-caster and at least two free-to-air (FTA) commercial networks. So why turn to pay-TV.