At the end of the day, workplace safety is all about communication. My job is 90 percent dedicated to making managers in this industry care enough about safety to actually do something to make their workplaces safer. People seem to read this column, they seem to watch the videos we produce, and they say all the right things when the right people are listening, but when they're faced with the day-to-day grind, they return safety to the spot where it has always resided--on the back burner of the great management stove.
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