The Sears, Roebuck and Co. catalog once offered customers products in three tiers of quality: "good," "better" and "best." The price for each product corresponded to distinguishing features that made choices good, and others still better or best. It was an elegant solution for simpler times.These paper catalogs provided customers with an information model for prudent investments in products such as a pair of boots - fitting customers both literally and figuratively according to their needs, resources and size.
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