Elusive snow freezes winter type sales!

摘要

Efforts to promote special winter or 'cold weather' tyres have gathered pace this last one year or two as Europe's tyre industry has tried strenuously to promote their greater use. Unfortunately, while Winter itself may be a defined season, winter weather observes none of the rules of the calendar. While the winters of 2009 and 2010 were indeed very cold in much of Europe, those of 2011 and 2012 are turning out to be less so.