Tyre labelling Can it overcome the retail test?

摘要

For successful implementation, the new EU tyre labelling legislation has to overcome the test with retailers who are likely to sidestep the responsibility of explaining performance ratings of each tyre to every potential buyer as it will significantly slow down the sales process during busy times Over the past few months, it has proved to be one of the (if not 'the' most topical) subjects for debate within the European tyre industry and, in just eight months time, it will become a 'reality' and change the sales presentation of tyres in the UK and all EU countries forever.