PURCHASE, N.Y.-PepsiCo Inc. has partnered with the National Football League to sponsor the Super Bowl XLVII halftime show set for Feb. 3 in New Orleans, replacing Bridgestone Americas, which has been the title sponsor for the show since 2008. Bridgestone recently restructured its contract with the NFL, continuing its sponsorship deal through March 31, 2016. The tire maker will shift its focus to a more year-round presence and away from the Super Bowl halftime show.
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