Internet Saavy Establishing a successful roofing Web site

摘要

I started my roofing company 10 years ago with just a rusty old dully that had a 454 and got terrible gas mileage. I started with one helper, and during the day I would try to slip away and pass out cards to neighboring homes and businessess to generate new work. People looked at me funny when I walked through the door just after coming off someone else's roof. I learned quickly that roofers are like policemen--people generally don't want to see you, but if they have a problem they invite you right in, no matter how bad you look. Later as my business started to grow and I hired more men, I needed to find a way to sell more work in order to support the growing number of mouths I had to feed. Naturally, I turned to the Yellow Pages, bulk mail, broadcast faxing and local advertisements.