CWFC developing virtual tours to reach greater potential audience

摘要

The Canadian Wood Fibre Centre (CWFC) knows from experience that field tours are an effective way to share information about its research program with the public because for most people, seeing is believing.However, the timing of field tours is not always convenient, and they can be costly to attend and susceptible to poor weather conditions. Virtual field tours delivered over the Internet are something participants can do on their own time, control with the click of a computer mouse—while costing them no money to attend. Participants can also conveniently take part from the comfort of their home or office."The question for us is how to maintain program visibility and continue to provide participants with that first person experience of being in the field when the resources available to both co-ordinate and attend field tours are limited," says Brent Joss, Fibre Bio-Geoinformatics Analyst with CWFC.