Freshii takes healthy fast casual dining to a new level

摘要

There was never any doubt for Matthew Corrin that his healthy, fast, casual restaurant Freshii could be the "Starbucks of the fresh food business". Now it seems the industry may agree as the concept is catching on with US consumers and franchisees.Though the chain may have a few challenges to address, the company has so far avoided common growth pitfalls and seems poised to become a restaurant of choice for health-oriented Gen Y consumers.