Kellogg Germany drops 'Drop a Jeans Size' and focuses on satiety

摘要

When the world's biggest weight management brand shifts its positioning from "drop a jeans size" to satiety - and take an anti-diet stance - you'd better pay attention. For the first time in its European marketing history, Special K has launched a specific satiety product and is talking about suppressing hunger instead of dropping a jeans size. If the strategy works in Germany and Switzerland then it can only be a matter of time before the new product is rolled out to other markets.