DSM Nutritionals, one of the world's biggest ingredient companies, is adopting a direct-to-consumer strategy in a bid to prove the market potential of an ingredient that boasts two approved health claims - and at the same time provide inspiration to its industry customers worldwide.Oatwell is an oat ingredient that delivers a concentrated dose of the cholesterol-lowering beta-glucan component. When consumed regularly at a dose of 3g per day it produces a level of LDL reduction of10%-12%.
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