Tesco heart-health range signposts own-label risk to functional foods

摘要

The functional foods, health and wellness sector is about to get as much attention from highly price-competitive retailer own-label products as every other sector of the supermarketThe drivers include an over-supply of ingredient companies chasing toofew customers and an over-supply of food processors with excess capacity that they're keen to fill with retailer own-labels. Now Tesco, Europe's biggest food retailer, is launching an assault on the UK's 300 million dollar (245.7 million EUR) market for sterol-based cholesterol-lowering foods - the biggest in the world - with a complete range pitched up to 30% below the brand leaders.