Strangled: Negative perceptions of landscaping are driving down college enrollment numbers and forcing programs to close,Here's what it means for your company

摘要

When Jim McCutcheon was at a critical turning point in his life - that juncture where he would decide which career path he wanted to take — he told his father that he had decided to pursue a profession in landscape architecture. His father promptly responded, "Son, nobody ever made any money knowing about trees."Years later, the president of PLANET's Academic Excellence Foundation (AEF) and owner and CEO of HighGrove Partners in Austell, Ga., is pretty happy with his choice. But he's concerned about the continued opinion that landscaping, lawn care and other horticulture professions are not careers in which to make a good living.Even more troubling, the interest in horticulture degrees is dwindling, as evidenced by declining program enrollment numbers across the nation.