Can garden centres tap into the success of the cut flower market? The F&PA's Veronica Richardson looks at the possibilities. The cut flower market is still growing strongly, unlike that for indoor plants which is relatively static. Taylor Nelson/Sofres data shows expenditure growth in cut flowers of +4 percent for 2001, +11 percent for 2000 and +14 percent for 1999. The reasons for the doldrums in the indoor plants is a whole story in itself, but a question which could reasonably be asked is, "Should garden centres be selling cut flowers?" Despite the meteoric rise in supermarket sales of flowers, the traditional end of the market is holding up. Florists and some other retail outlets are losing market share but still growing year-on-year. Florists'share dropped from 34 percent in 1999 to 30 percent in 2001, according to TN/Sofres, whereas multiples grew from 43 percent to 51 percent. Are the garden centres missing out?
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机译：园艺中心能否充分利用切花市场的成功？ F＆PA的Veronica Richardson着眼于可能性。切花市场仍在强劲增长，这与相对静止的室内植物不同。 Taylor Nelson / Sofres的数据显示，切花的支出增长2001年为+ 4％，2000年为+ 11％，1999年为+ 14％。室内植物低迷的原因本身就是一个完整的故事，但是有一个问题可以合理地问：“园艺中心应该卖切花吗？”尽管超市的鲜花销售迅速增长，但传统的市场终端仍在坚持。花店和其他一些零售店正在失去市场份额，但仍在同比增长。根据TN / Sofres的数据，花店的份额从1999年的34％下降到2001年的30％，而花店份额从43％增加到51％。花园中心错失了吗？
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