Bedding 2003

摘要

Jim Wilson has scoured the trade shows and poured over the new catalogues to discover what's in store for next summer bedding and finds there is a need for some imainative marketing. The Aladdin's cave of new introductions seeking the attention of garden centre and nursery retailers in 2003 is a treasure trove of excitement, but strong and imaginative promotion will be needed to move some of the way-out novelties. Much closer co-operation between wholesalers and retailers will be needed, with jointpromotion of major introductions on the cards, while the breeders themselves appear to realise their marketing responsibility.