Marketing savvy: Follow these three key steps when finding a trusted marketing partner.

摘要

Hard work is no longer enough. It took me a while to learn this lesson. I was born into a sawmill family in the mountains of western North Carolina and northeast Georgia where you would be unloading logging trucks at sunrise and shoveling sawdust at dark. I was in high school before I realized not everyone worked 14-hour days.My dad was convinced that our hard work would always pay off. He was wrong. While we depended on the textile buyers and brokers who bought our dogwood logs for shuttles to handle the marketing. . .our market disappeared. And so did our sawmill.