Moet & Chandon 'cravate' labels get champagne treatment

摘要

With a specially engineered solution, Avery Dennison has helped Moet Hennessy to solve one of the most difficult challenges in wine labelling. The result is an attractive and yet truly functional neck label that secures the foil cap wrappings on the company's leading champagne brand, Moet & Chandon, and all its premium champagnes. Neck labels for champagne bottles make stringent technical demands on self-adhesive labelstock because they must provide exceptional holding power round the tight mandrel and compound curves of the bottle neck, along with adhesive properties that will enable the label to hold to the foil wrap, and at the same time 'tie' itself to the glass without creasing.