Despite an expected downturn in upstream activity during 2009,oil services giant Halliburton expects ample demand for its efficiency-focused shale technologies from cash-strapped exploration and production companies searching for ways to maximize the value of their investments.Halliburton senior executives reiterated throughout the company's 2008 Analyst Day last week that its focus on efficiency and technology integration provide Halliburton with a competitive advantage over other services firms in its peer group.
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