Preferences and Perception of Farmers towards Farm Broadcast and Farm Telecast Programmes

摘要

The study was concluded that majority of farmers preferred "question and answer" type of presentation both in radio and TV. Dialogue and interview fell in the second line of preference and drama and straight talks were least preferred. Regarding usefulness, more than three fourth of radio listeners and TV viewers found the information provided in these two media as useful in one way or the other.