Electricity pricing has always been, and continues to be, a strange anomaly in the world of business. Consumers do not generally know how much it costs when they use it, and have no clue how much they are using until the final bill arrives, at least a month after the fact. And even then, most consumers have a hard time figuring out what they are paying for. Contrast this with buying gasoline at the pump-where the unit price is prominently displayed and the total cost of filling the tank is painfully and immediately clear. Electricity consumers, by contrast, do not get a price signal at the end of the day telling them, for example, how much it cost them to run their air conditioner on a hot summer afternoon.
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