Innovate your way to success

摘要

Innovative companies are valued in the marketplace. Recognizing this reality, many companies create mission statements that highlight their innovative approaches or methods. Companies without mission statements might still believe that their methods or employees are more innovative than those of their competitors, but innovation isn't created by belief or decree. It is a process that's embraced within a company's culture. A company may insist on building a laboratory and hiring scientists and then telling them to go "invent something," but this is an expensive and less effective approach to innovation. Almost every new product or invention, whether in coil coating or other industries, came about through an evolution of an existing product. Edison's light bulb, Bell's telephone and Dexter's siliconized polyesters were all modifications of existing technologies.