Robert Peaslee, a third generation president of Manitowoc Grey Iron Foundry (MGIF), Manitowoc, Wis., loves wine. Particularly, he loves finding a good deal on wine. So when he was recently suggested a comparison between wine pricing and his company's cost structure--he readily admits it is not the industry low--he ran with it. "A good buyer throws out the high and the low quote and looks at the next two or three," Peaslee said. "You don't want the $50 bottle or the Two Buck Chuck. But somewhere in between, there is a reasonable bottle of wine that is about $10-20, and it's perfect." Peaslee hopes his customers feel the same way, and judging by the company's success Over the past decade--it had close to the best year in its history in 2008 and is now gradually climbing back to those levels--they do.
展开▼
