The cho estero rush

摘要

A cholesterol-reducing cheese alternative that started life as a small own label product is set to spearhead the cholesterol-reducing stampede of 2005, reports Richard Truman. Back in 2003 a small UK-based company called Angel Technology scored a winwhen it persuaded UK supermarket chain Tesco to take its cholesterol-reducing Cheddar-style cheese alternative under its Healthy Living in-house brand. In January this year that very same product was launched in Portugal and Belgium under Swiss dairy Emmi's new MiniCol brand. It is also being sold in the US. Emmi, which stands as one of Europe's leading functional food companies, sees MiniCol as an important part of its rapid expansion strategy, which it hopes will be bolstered by a recent float on theSwiss stock exchange.