Cashing in on crackers: Mondelez, Pepperidge among companies capitalizing on consumers' cravings

摘要

Grain-based foods companies have found crackers to be a category ripe for growth over the past year. Led by Mondelez International, Northfield, 111., cracker dollar sales neared $6.7 billion in the 52 weeks ended lune 16, up 4.5% from the same perioda year ago, according to Information Resources, Inc., a Chicago-based market research firm. Mondelez, with dollar sales across all cracker channels totaling approximately $2.35 billion, experienced year-over-year growth in numerous brands, including Nabisco Ritz, Nabisco Wheat Thins, Nabisco Triscuit and Nabisco Honey Maid graham crackers. Products that failed to deliver year-over-year dollar sales growth included several filled cracker products, including Nabisco Ritz Bits, Nabisco Ritz Crackerfuls and Kraft Handi-Snacks Dunk 'ems.