Innovation back in play

摘要

Reformulations, focus on health still on top of mind. Reformulation and health and wellness took center stage within the ready-to-eat cereal category in late 2009 and much of 2010, and three-quarters of the way through 2011 that focus has continued along with a return toward traditional new product introductions. Leading the way in the cereal category is the Kellogg Co., Battle Creek, Mich. Company executives have said the company expects to launch products that will generate about $800 million of additional sales in 2011, and several R.-T.-E. cereals are expected to contribute, including Crunchy Nut, FiberPlus Caramel Pecan Crunch and Pvice Krispies Gluten Free.