Chicago Transit Authority app aims to appeal to non-transit users

摘要

A unique project, spearheaded by Chicago social design firm Greater Good Studio, is looking to build a new app that will not only transform the types of information Chicago Transit Authority (CTA) users have access to, but also make the system more appealing to non-users. Greater Good's plan for the innovative app stems from co-founder George Aye's experience as lead designer at CTA. "While he was there, he was always looking for different ways to improve the riders' experience," said his wife and co-founder Sara Aye. "He saw that if that experience was a positive one, perhaps more people would use the CTA."