Extreme sports enthusiasts are a key demographic for energy drink makers, and Red Bull's new North American headquarters in Santa Monica, CA, was created with that audience in mind. Among the 105,000 sq. ft. building's many impressive design features are a 40' wide by 250' long, non-functioning skateboard platform and 28' tall by 40' wide glass-paneled bi-fold door. HLW International of Santa Monica was responsible for turning an existing 1 950s-era brick building into Red Bull's edgy new digs. Inner Space Constructors of Rancho Dominguez, CA, carried out those modifications, with the most significant being the removal of a large section of roof to create a giant courtyard. It is there the ramp, which has offices and conference rooms beneath, is located.
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