Luxury fashion designer Brunello Cucinelli can't imagine buying one of his $3,800 cashmere coats on the Internet. The 60-year-old Italian, who doesn't have a computer in his office, is adamant that his flowing, supple garments are better represented in person rather than by pixels. For many years he worried that the luster of his 36-year-old brand and business would be lost if he engaged in online sales.
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