Time to take this category seriously?

摘要

ALTHOUGH SLICED cooked meats are regarded by some as a'Cinderella' category, it is worth ￡ 1.5 billion and purchased by 95 per cent of homes, says Chris Lukehurst, BPEX marketing manager in the publication Sliced Cooked Meats - a Category Report. More than 50 per cent of the market is made up of ham worth ￡800 million. Ham has maintained its traditional cache of being a special food ingredient used for celebrations and family meals and a treat for children MLC used 'Need States' research, which issaid to go beyond revealing how much or how many to provide a better understanding of why consumers buy certain meat products.