Building, Maintaining and Measuring - Strong Relationships - Part I: Customers

摘要

What does it take to build and maintain strong customer relationships for distributors these days? Are the strategies that are necessary today any different than strategies that worked in the past? And what are some effective ways to measure these relationships? Several distributors have some thoughts on these questions. While it is a national distributor, Applied Industrial Technologies (Cleveland, Ohio) focuses on local markets and local customers and supports local community programs. The company's goal is to improve efficiency, increase uptime and reduce costs for customers by assessing their application needs.