New and Improved: Today's Lift Tracks - Although the basic task of moving pallets of goods and other materials remains the same, lift truck manufacturers are constantly developing new technology to make equipment safer and more efficient to operate

摘要

Marketing folks like to talk about "features and benefits." The best marketing efforts, they say, start with the customer, emphasizing the economic, social and emotional benefits over product features. Technical specifications still matter of course-lift capacity, power type, travel speeds, unit dimensions, turning radius, battery life and so on- but lift truck buyers really need to understand how equipment changes and new features will make a positive impact on the performance of their operations.