"A club variety allows a variety (Cripps Pink) to exceed the reference limit of the distributor and gives it a chance to have a life of its own on the market", explains Didier Crabos, the president of Pink Lady Europe. So you have to invest if you want the brand to create value and be recognised. The cost of winning over the consumers is about 8 % of the sales figures achieved by the producers of Pink Lady.
展开▼
机译：Pink Lady Europe总裁Didier Crabos解释说：“俱乐部品种允许某个品种（Cripps Pink）超过分销商的参考限量，并使其有机会在市场上拥有自己的生活。”因此，如果您希望品牌创造价值并获得认可，就必须进行投资。赢得消费者的成本大约是Pink Lady生产商实现的销售数字的8％。
展开▼
