PMA - the summit of freshness

摘要

15,000 attendants is quite an amount. The number of convention sites even in the U.S.A. that can host and such a multitude of people is limited. After 1998 (13,000 participants) the "Fresh Summit", the annual meeting of the Produce Marketing Association (PMA), was once again in the city at the Mississippi delta which safely holds the title Mecca of the music scene world-wide: New Orleans. PMA is the world-wide largest exhibition for fruits and vegetables only. Naturally, this convention is considered most noteworthy by the U.S. trade sector. The summit meeting of freshness consists of three events: The International Trade Conference with a steadily growing number of members from 40 countries, the FreshTech-Technology-Conference and the actual annual meeting of the PMA. Aside from this, promoters for Individual origins or product groups use this trade event for their own presentations, such as Chile, Mexico as well as the U.S. apple and pear commissions.