The orange network in Brazil

摘要

This article presents the main results of a project realized by PEMSA - AgriFood Business Program of the University of Sao Paulo, Brazil, ordered by Fundecitrus-the Fund for Citrus Plant Protection (an entity maintained by juice industries and orangeproducers in Brazil). The objective of this project was to study the whole orange network, identifying the main companies and numbers, from the agents that supply inputs for farmer's production to the distribution to final consumers in Brazil. With this, a general picture of the citrus network was generated as a first step to try to bring companies together in some actions that can bring positive results to the whole network.