The aluminium beverage can is more than just a simple drinks container. As the demand for cans continues to grow globally, consumers have become much more engaged with the products they are buying and increasingly expect more from them. In a competitive market, identifying consumers' needs and engaging with them at the Point of Sale is more important than ever. Innovative packaging plays a key part in this, and Rexam works closely with its customers to develop new ways to engage consumers with theirportfolio of brands.
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