India is Country of the Year at BioFach 2012

摘要

India's wealthy consumers are becoming more and more health-conscious, and the market for organic products is growing continuously. According to a study conducted by TUV SUD in Asia in 2010, interviewing executives of 460 companies and 2,600 consumers, the willingness to pay more for organic products is very high. Meanwhile many Indian retail stores sell organic products which so far represent only 2-5% of the full range of products. In Mumbai, though, there is a weekly organic farmers' market.