Australian consumers' purchasing habits are changing in the fresh produce sector and to grow their markets growers and the supply chain as a whole needs to have a clear understanding of how this affects their commodity. This message was clear at the Produce Marketing Association (PMA) Australia-New Zealand Fresh Forum held in Brisbane earlier this year which almost 100 horticultural stakeholders attended. As part of the program, the Nielsen Company presented an overview of consumers' purchasing trends in the fresh produce sector in the past two years. The Nielsen Company collects consumer purchasing data to help their clients measure market performance, diagnose and solve marketing issues and to identify and capture growth opportunities.
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