A CONSISTENT APPROACHto brand differentiation in pet food

摘要

The pandemic and associated UK lockdowns have accelerated trends in many industries. In the pet industry, pet ownership has risen dramatically. Recent data from the Pet Food Manufacturers' Association shows 2.1 M Brits collected a new pet during lockdown and 1.8M plan to add a pet to their household1. Increased demand for pets naturally equates to increased demand for pet food. In the historically competitive pet food market, a point of difference is increasingly important to brands hoping to stand out and capture market share.