Green is Life (30 August - 1 September, 2013) offered visitors everything they need to grow their nursery stock business. Ideally located at the crossroads between the East and the West, this year's show was held at Warsaw's XXI Expo Centre and attracted 16,000 visitors and 250 exhibitors from eleven countries. No nursery stock trade fair in Europe has such a powerful name as Poland's Green is Life. It's not only a memorable name but also has an intrinsic meaning with associative qualities. Green alludes to trees, shrubs and perennials while Life conveys consumer values and sustainability. Such a great name deserves a great multi-media strategy and this is something the event organisers, the Polish Nurserymen Association (Zwia_zek Szkofkarzy Polskich) and the Agency for the Promotion of Greenery (Agencja Promocji Zieleni) fully understand.
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