Tuning into the consumer--Insights from a research guru

摘要

You have good product, a solid sales team and what you think is great service, but do you have what it takes to attract today's consumer? Do you understand what motivates her and, better yet, what makes her part with her hard earned dollars? Colleen Fahey Rush, executive vice president, strategic insights and research for MTV Networks (MTVN) and her staff across all of the network's cutting edge channels including Nickelodeon, VHland the venerable MTV, live and breathe the consumer and have a deep understanding of who they are, what motivates them and, most importantly, what makes them spend at retail. Here, Fahey Rush shares her insights with FCW managing editor Amy Joyce Rush.