Consumers can browse hundreds of flooring products on the Internet in a matter of minutes without ever leaving the comfort of their homes. This makes it easier for shoppers to find what they are looking for, but harder for retailers to lure new customers into their store, especially if they have no Web presence. By utilizing the Internet to their advantage, flooring retailers have the ability to reach out to potential customers or even create a more efficient business. Great Floors, ranked No. 5 on FCWs Top 75 Retailer listing, uses an electronic contact form on its website to set up the correspondence between a potential customer and a salesperson. "We made it simple to communicate with us when it's hard for people to [get out and] shop," said Don Schaffer, store manager of the Idaho location. "When they can do a portion of the shopping online and then get set up with a salesperson, it makes it a lot easier." Schaffer credits the user-friendly contact form as the main sales driver from the Internet. Great Floors' Coeur d'Alene, Idaho, store gets about one to three inquiries a day from its website. "We get most of the people that send us inquiries in our store and once we get them in, they are kind of sold on us," he added.
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机译：消费者可以在短短几分钟内在Internet上浏览数百种地板产品，而不必离开家中。这使购物者更容易找到他们想要的东西，但零售商很难吸引新顾客进入他们的商店，尤其是如果他们没有网络。通过利用互联网的优势，地板零售商可以与潜在客户联系，甚至可以创建更高效的业务。 Great Floors在FCW的75大零售商排名中排名第5，它使用其网站上的电子联系表来建立潜在客户和销售人员之间的通信。爱达荷州分店的商店经理Don Schaffer说：“当人们难以下车和购物时，我们可以轻松地与我们沟通。” “当他们可以在网上进行一部分购物，然后与销售人员建立合作关系时，这将变得非常容易。” Schaffer认为用户友好的联系表是Internet上的主要销售推动力。爱达荷州Great Floors的Coeur d'Alene商店每天从其网站上收到约1-3次查询。他补充说：“我们在商店里收到了大多数向我们发送查询的人，一旦我们把它们接到，就可以在我们这里买到。”
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