Farmers' markets offer new business opportunities for farmers

摘要

Key findings are presented of a telephone survey (1998?) of managers of 60 farmers' markets in California, USA. The survey forms part of a 3-year study which aims to explore the ways in which farmers' markets encourage business enterprises, particularly those of small farmers, and to identify strategies for farmers and their host communities to support business growth. The results of the survey of farmers' market managers provide information on the basic operating characteristics of the market, thestrategies used to promote the market and farmers' products, and the primary supports and obstacles to entrepreneurial development for farmers.