Varied Factors Affect Shrimp Prices, Sales Spanish Study Finds Wild Sourcing, Brands Key To Consumer Choices

摘要

In a review of hundreds of prawn sales offerings, four factors were found to help prawns obtain above-average prices in the Spanish market. The most relevant was wild origin, which caused significant price increases in almost all cases. Brand was thesecond most important factor contributing to higher prices. Larger prawns with higher prices were preferred over smaller prawns. Although less important, fresh or defrosted prawns drew higher prices than frozen prawns.