Joined-up market focus is the key to good returns for all

摘要

Farmers who develop a real understanding of their market, focusing on delivering stock to meet those requirements, will fare best in the post-CAP reform era of no direct subsidies. According to Simon Phelps, development and marketing manager with thedirect marketing co-operative Meadow Quality, this is equally true whichever level in the supply chain they operate at. In the third in our series looking forward to Smithfield, with the new Profitable Meat Production area, exhibitors Meadow Quality makethe case for closer links with your customers, whoever they are. WHETHER you produce baby calves, reared calves, stores or finished cattle it is essential you produce what the market wants. With the CAP refor m likely to see an increase in land available for extensive grazing, many farmers may be tempted to keep a few additional animals on the far m and sell them at a local market But the days when this could regularly be done profitably are long gone.