With the ever increasing interest in the environment, being greener seems to have become more of a marketing tool rather than a lifestyle choice. High street shops are committing to reduce packaging or make it compostable and energy companies are touting for business based on their use of renewable power sources. Car manufacturers are pushing green technology to the extent that many celebrities are afraid not to be seen in one, even if they have a gas-guzzling sports car hidden in the garage! In theever shrinking consumer market these kinds of selling points are being used to promote and gain the competitive edge on every product imaginable - energy-saving computer anyone? The question is how will this trend affect the poultry industry and is beinga green industry a luxury in the current economic climate or will it become a legislative necessity?
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