Booth Machinery 'Connects' with Customer Base: This dealer took GPS signal reliability into its own hands, establishing an 11-base station network for its customer base

摘要

A lot is said about how the modern dealer's job is much more than peddlin' iron, that it's really about delivering a differentiated value where the customer most needs it. Voiced in dealer pep talks, posted on bulletin boards and reiterated at nearlyevery sales training seminar, this sentiment is approaching cliche status. While some dealers believe it's true, and some even put this ideal into action, few dealers have ventured out beyond" the traditional definition of iron peddler as much as Booth Machinery (Yuma, Ariz.). While there's no mistaking iron's role, this Case IH dealer has generated a sizable business by assuring farmers of a reliable, RTK (real time kinematics) GPS signal across hundreds of miles — even across state lines.